Dubai Attracts 9 Technology Multinational Firms, Fueling its Digital Economy


Dubai attracted nine multinational companies in 2023, bolstering the city’s reputation as a global tech hub. Through several targeted initiative, alongside the broader UAE Digital Economy Strategy, Dubai is actively fostering innovation and attracting digital startups.

By Giulia Interesse

On April 19, 2024, the Dubai Chamber of Digital Economy revealed that in 2023 the emirate attracted a total of nine multinational companies (MNCs) with a combined market value exceeding AED 304 billion (approx. US$82.84 billion).

These companies, originating from Asia, Europe, the US, and Latin America, are engaged in diverse sectors within the digital realm, including cybersecurity, health tech, robotics, e-commerce, automotive innovation, and cryptocurrencies.

This diversity reflects Dubai’s strategic appeal as a multifaceted tech hub, aligning with the objectives of the Dubai Economic Agenda (D33), as noted by Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, during a recent conference.

Indeed, despite global economic challenges, Dubai’s pro-investment policies have proven fruitful, contrasting with the stagnant growth experienced by other major economies.

Dubai’s Chamber of Digital Economy: Initiatives to attract foreign investment

The Dubai Chamber of Digital Economy is actively pursuing several strategies to attract foreign investors and companies, with the aim of solidifying the city’s global reputation as a hub for digital innovation. Through a variety of initiatives and collaborative ventures, the chamber is bolstering Dubai’s competitive edge in the digital sphere.

Initiatives to mobilize foreign participation

At the forefront of these efforts is the Create Apps in Dubai initiative, led by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, which seeks to equip 1,000 Emiratis with mobile app development skills by 2025. This initiative, complemented by the Emirati Training Academy and the App Olympics Competition, not only aims to increase the number of app developers but also fosters innovation in app creation.

Additionally, the Chamber plays a pivotal role in organizing flagship events like Expand North Star, a premier gathering that draws thousands of startups and investors from around the globe. These events serve as catalysts for networking and collaboration within the digital industry.

Further demonstrating its commitment to supporting businesses, the Chamber launched the Business in Dubai platform, offering a comprehensive suite of services to facilitate market entry or expansion. These services include matchmaking to connect companies with potential partners, investors, and customers, thereby facilitating their integration into the Dubai market.

So far the Chamber has established 14 Memorandums of Understanding (MoUs) with service partners, and the Business in Dubai platform has received 365 applications from companies looking to utilize its services.

Other activities

In 2023, the Dubai Chamber of Digital Economy organized a series of 10 workshops tackling diverse topics and challenges within the digital industries. Additionally, it facilitated two extra workshops that convened key government entities to explore effective solutions. It also arranged a series of 24 roadshows and business trips across the Middle East, Africa, Asia, and Europe. These initiatives showcase Dubai’s investment potential and seeks to attract digital companies of all sizes and specialties to the city.

‘Digital Economy Strategy’ and fintech regulatory landscape

In 2022, the UAE launched its Digital Economy Strategy, aiming to elevate the tech sector’s GDP contribution to 20 percent within the next decade, a significant increase from the 9.7 percent recorded in 2022. This strategic move seeks to leverage cutting-edge technologies while attracting top-tier talent to the nation.

As part of this overarching strategy, the UAE also set a target of attracting 300 digital startups to Dubai by the end of 2024. To realize this objective, alongside initiatives like the Business in Dubai platform, Dubai has introduced the Digital Assets Law.

This law aims to update Dubai International Financial Center (DIFC) regulations, ensuring they remain responsive to the fast-paced evolution of digital assets. By establishing a comprehensive legal framework tailored to digital assets—encompassing cryptocurrencies, NFTsi and security tokens—Dubai seeks to foster investor and user confidence in this burgeoning trillion-dollar asset class.

Furthermore, the Digital Assets Law will prompt revisions to other key DIFC laws, including the Contract Law, Insolvency Law, Law of Obligations, Trust Law, and Foundations Law, aligning the broader legal framework with the intricacies of digital assets.

This initiative is poised to further strengthen DIFC’s legal and regulatory standing, positioning it as a trailblazer in global best practices. The burgeoning growth in fintech and innovation companies within DIFC, marked by a notable 15 percent year-on-year increase in 2023, underscores its growing significance as a nexus for financial and innovation-driven endeavors.


Looking ahead, Dubai’s continued evolution in infrastructure, regulation, and economic prowess positions it as an enticing destination for both multinational corporations and startups alike.

The city’s commitment to nurturing digital innovation through programs and online initiatives underscores its determination to lead the technology industry.

As Dubai’s digital ecosystem continues to thrive, it promises boundless opportunities for those seeking to be part of its dynamic and innovative landscape.


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