Production of Russia’s Luxury Aurus Car Begins in UAE
Russia has started to assemble the domestic luxury car brand Aurus in the United Arab Emirates, Russia’s Deputy Prime Minister Denis Manturov has announced. The brands Aurus Senat will be the first Russian vehicle to be assembled in the Emirates, and will later be joined by the Aurus Komendant SUV. According to Russia’s Panavto car dealership, the price of an Aurus Senat Sedan starts at US$443,700 and for an Aurus Komendant US$447,000.
Production has already started with the Aurus Senat, which has been popularized as the official limo of Russian President Vladimir Putin. In addition, there are also plans to open a dealership center for the sale and customization of Aurus cars for buyers in the UAE, Manturov noted.
According to Manturov, the UAE will become a hub for the supply of Russian luxury vehicles in the Middle East.
“We are considering expansion. First, we will firmly establish ourselves here in the UAE, and then we will move forward,” he said in response to a question about the possible opening of an Aurus showroom in Saudi Arabia.
Earlier, Manturov said that the countries of the Middle East and North Africa regions are seen as the main export destination for Aurus cars in the foreseeable future.
Aurus is a line of luxury vehicles that was created in 2013 by order of the Russian Ministry of Industry and Trade with the aim of replacing the fleet of mostly foreign-made cars used by top Russian officials. The brand debuted during Putin’s inauguration in May 2017. However, it was later decided that the cars would be made available to the general public in both foreign and domestic markets.
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